Savari Jam
Fashion, Graphic, Merch Designs for Savari,
2018-2022.
From 2019 to 2022, I ran my own sustainable swim and surfwear label, Savari Jam.
Born between Finland and Australia, Savari Jam became a community of surf, style, and sustainability. Each piece was designed to be flattering, functional, and filled with colour — clothing created not just for us, but for the earth.
The brand reflected my values of conscious design: using eco-friendly materials, bold & playful prints, and following my intuition in design that wove together fashion, surfing, and art. Savari Jam grew into more than a label — it was a family of people who shared the vision of sustainable living and joyful self-expression.
I loved this community and the fun, experimental design process. I miss it a lot. Recently I have been called to design surf wear again – either under my name or in collaboration with other conscious brands! I feel excited by thinking about the next collection.
“Sonja’s swimwear label contributed to the local Australian surf community with built to last board shorts that I have been wearing for years. I see Sonja as one of the most self motivated, limitless, individualistic humans I’ve come across in my time. A person who values meaning over effort. That some things need to be done a certain way. Not the easiest way, not the cheapest way, but the best way. With high regard to the social and environmental impacts that her efforts influence. ”
— Raury Taylor
“I immediately fell in love with the product, as well as Sonja’s approach to being aware of her environmental and social impact. Supporting her business felt as though I was a part of a community that held similar values to myself.
When the Northern Rivers area struggled through floods that same year Sonja/Savari was raising funds for the local communities that were struggling and I did not hesitate to purchase more items, not just because I loved the product, but also because I wanted to help and trusted that my contribution would be received by the right people. ”
— Kimberley Haynes
If you have a conscious brand, I would love to hear from you! Let’s design something fun!
hello@sonjavahasaari.com
And how was Savari born?
Read below !
